Benno admits, while designing the eJoy it was really inspired by the lines of vintage Italian scooters and classic German cars. The eJoy combines the timeless language of vehicle design of the past with modern technology to create an ebike that’s both charming and capable. The powerful and efficient Bosch Active Line motor pairs with a sturdy oversized rear rack and an optional frame-mounted front tray to give you serious load capacity. Its comfortable and upright, yet powerful riding position makes riding easy and fun, while the extra-strong aluminum frame with its low step through design gives you a tight ride with extra control. The eJoy is a true two-wheeled electrical vehicle that allows you to leave your car behind, whether you’re running errands or on an adventure.
Benno performed a simple test at home and placed his car keys next to his bike lock. Anytime he left his house he had to choose between the two and if he picked up the car keys he had to justify why he was choosing to drive rather than ride his bike. This is how he discovered a list of objections that lead people to choose driving over cycling. The Boost is the bike Benno designed to overcome common objections to using our bikes more often. Take a ride on this Bosch equipped electric bike and you’ll understand why “too hilly”, “too far”, “I don’t want to get sweaty” and “I can’t carry enough” are no longer good reasons to leave your bike at home. The Boost will have you looking for excuses to go on additional errands. This compact and extremely sturdy e-utility bike makes transportation fun and easy. It’s designed to carry heavy loads and has an interchangeable rack system that you can pick and choose from to fit your needs. The strong frame and big tires are the perfect pairing for the powerful Bosch motor. People describe the feeling of riding with Bosch’s leading e-bike mid-drive system like suddenly having super-powers. Benno likes to call it the Boost. - Supernova V6s Light System (not shown)
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